Lavish Lauren is a wellness business dedicated to providing body care for men and women to encourage them to take care of their face and body.
The owner's goal was to create a consistent brand and increase engagement through her website and social media platforms. She did not have a logo, a proper website, or a consistent marketing plan.
Things I did:
+ Revamped her logo and brand creating a 3-color palette
+ Revamped her website allowing customers to better navigate through her site
+ Revamped her Instagram. I focused on Instagram because her target audience was mostly on Instagram and that is where most of her sales stemmed from
+ Started a newsletter + blog to create a consistent conversation with her audience